01
Marketing strategy.
One roadmap. Tied to revenue targets. Reviewed monthly. No 40-page decks nobody reads.
Pricing
Fractional CMO
Fractional CMO
engagements from
$2,500/month.
Every engagement is tailored to your business. Month-to-month. No lock-in. You stay because it’s working.
What’s included
What your
What your
investment covers.
Six things every engagement provides, regardless of tier. The tier only changes how much of Tom’s week you get.
02
Execution leadership.
Campaigns ship. Content goes live. Systems get built. I run the work or build the team that does.
03
Metrics & reporting.
Pipeline, cost per lead, revenue influenced. Reported monthly in plain language. No impressions-and-vibes reports.
04
Team & vendor management.
Need to hire? I’ll find the right person. Have agencies? I’ll hold them accountable. You stay focused on the business.
05
Sales alignment.
Same pipeline. Same targets. Marketing feeds sales real opportunities, not “leads” that go nowhere.
06
Ongoing optimization.
What’s working gets more budget. What’s not gets cut. Every month, the system gets sharper.
Investment
Pick the level
Pick the level
that fits your stage.
Three tiers, one system underneath. All month-to-month. No long-term contracts.
Advisory
$2,500/mo
Strategic direction without hands-on execution. Best for teams that can run the plays but need someone calling them.
- Weekly strategy calls
- Marketing roadmap & priorities
- KPI tracking & reporting
- Team & vendor oversight
- Email/Slack access for quick decisions
Most popular
Growth
$4,000/mo
Marketing that pays for itself, managed end to end. I’m in the meetings, running the campaigns, and accountable for the pipeline number you’re measuring against.
- Everything in Advisory
- Campaign planning & execution
- Content strategy & production oversight
- Sales alignment & pipeline reviews
- Hiring & onboarding marketing talent
- Custom reporting dashboard
Full CMO
Custom
Full marketing leadership embedded in your company. For businesses ready to scale aggressively.
- Everything in Growth
- Full department leadership
- Budget ownership & allocation
- Board & investor reporting
- Multi-channel launch execution
- Dedicated availability
No long-term contracts. Month-to-month. You stay because it’s working.
“I finally feel like someone is owning our marketing.”Steve Shefveland · Owner, VitalCX
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