ABOUT ACCULEAD
Built by a marketer who's done the work.
Marketing systems that connect directly to revenue. Based in West Michigan. Operating nationally.
Let's Talk
Tom Zandstra
Founder & CMO, Acculead. West Michigan.
I started Acculead because I kept seeing the same problem: smart founders spending real money on marketing that couldn't prove it was working. I build the systems that fix that — from brand to pipeline to closed revenue.
I also teach marketing strategy at Calvin University, which keeps me grounded in what actually works, not just what's trending. If you're the founder who's also running marketing, I built this for you.
What the work has produced.
ED-TECH
$1M
Dollar deals closed, including Fortune 100 relationships
B2B AGENCY
~1,000
Leads on a first webinar launch
SOFTWARE
13K
Downloads in 3 months after launch
SEO
1,650%
Increase in web traffic from organic alone
BRAND PARTNERSHIP
5,000
Email leads in two weeks, no ad spend
SMALL BUSINESS
2x
Revenue in two years from organic systems
OUR APPROACH
How we think about marketing.
Every engagement starts with one question: what does your pipeline need, and what's the most direct path to fill it? We optimize for revenue, not activity.
Revenue-first
If it doesn't connect to pipeline, we don't do it.
Tech-forward
AI-assisted content, automated nurture, analytics that surface what matters.
Embedded
We know your business well enough to make the right calls fast. No six-week onboarding.
How to Grow Any Organization.
An 85-page playbook of what Tom has learned working across 100+ clients. Free PDF download.
Let's talk about your business.
A full-time marketing hire costs $60K+ before they've shipped a single campaign. A fractional CMO brings the strategy, the systems, and the execution from day one.
Book a free callNo pitch deck. No pressure. Just a clear plan.