Fractional CMO
Strategic + hands-on
Exec-level experience
Accountable for results
Flexible commitment
Multi-industry pattern recognition
Fractional CMO
Fractional CMO
Fractional CMO
services built around
your pipeline,
not your org chart.
Marketing too complex for a generalist, not big enough for a $200K executive. A fractional CMO fills that gap.
The short answer
CMO-level
CMO-level
strategy without
the CMO-level salary.
Strategic leadership without the full-time commitment: direction, team, metrics, revenue. You get the experience of a seasoned executive who’s done this before, on your terms.
Tom Zandstra, Fractional CMO
15+ years building marketing systems for B2B companies. Adjunct professor at Calvin University. Clients have closed seven-figure Fortune 500 deals.
How it compares
Fractional CMO
Fractional CMO
vs. the alternatives.
The tradeoffs are real. Match the problem you’re solving.
Full-time CMO
Strategic, not hands-on
$200K+ salary + benefits
Accountable for results
Long-term commitment
Single-company perspective
Agency
Tactical execution
Deliverables, not outcomes
Contract-based
Your strategy, their hands
Marketing manager
Tactical execution
$60K+ salary
Full-time hire
Needs strategic direction
Frequently asked
What founders ask
What founders ask
before saying yes.
Click any question to expand. If yours isn’t here, the call is free.
What happens in the first 30 days?
Week one: audit your funnel, talk to your sales team, and find where the leads come from. By week four: a strategy tied to revenue targets and the first fix already in motion. You’ll feel the difference because someone finally owns marketing instead of just doing tasks inside it.
I already tried an agency. Why is this different?
An agency delivers what you asked for. The problem is knowing what to ask for. A fractional CMO sets the direction, decides what gets built, and stays accountable for whether it moves pipeline. If it doesn’t work, I’m the one who has to fix it, not write a report about it.
How much does it cost?
Engagements start at $2,500/month, with most clients landing between $2,500 and $5,000 depending on the depth of involvement. No long-term contracts. Scope gets set on the first call so you know exactly what you’re getting before you commit anything. See pricing details →
How will I know it’s working?
You’ll see the numbers. Pipeline generated, cost per lead, conversion rates, revenue influenced, reported monthly in plain language. If you can’t tie marketing spend to revenue within 90 days, something is wrong and we’ll fix it or be honest about it.
We don’t have a marketing team yet. Is that a problem?
No. Some companies have a team that needs leadership. Others start from zero. Either way, the engagement is built around what you need: hiring the right people, managing freelancers, or building systems before you bring anyone on.
What if we outgrow the engagement?
That’s the goal. Most engagements run 6–18 months. Once your internal team can execute the strategy on their own, we shift to lighter advisory or wrap up entirely. No lock-in contracts. You stay because it’s working, not because you’re stuck.
Have a question that’s not here? Let’s talk through it →
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“All of these projects were successful, including 1,000+ registrations for our first webinar. Happy to recommend Thomas to any agency looking for a fractional CMO.”Dale Bertrand · Agency Owner
One call
Let’s figure out
Let’s figure out
if this is the right fit.
One call. We’ll look at your marketing, find what’s broken, and tell you exactly what we’d do. No pitch deck, no pressure.