Is this you?
You run a B2B company with a new brand. The work is good, but the people who should find you don’t know you exist yet, and the obvious next move is to buy ads.
The situation.
A B2B marketing company with a new brand came to me with a site getting about 400 visits a month.
What I did.
Four channels, run together as one content system:
- Blog content, run as an organic SEO campaign.
- Collaborations with partners on social media, putting the brand in front of audiences the partners had already built.
- Their own social media.
- A newsletter, so a first visit could turn into a reader who comes back.
The result.
Organic traffic went from about 400 visits a month to about 7,000 in six months, an increase of 1,650%.
Why I think it worked.
A new brand has no audience of its own yet. Partners lend you theirs, the content gives those visitors a reason to stay, and the newsletter brings them back. That’s my read of it; I can’t separate how much each channel contributed.
Do this Monday.
- List three businesses that serve your buyers but don’t compete with you. Offer each one a guest post, a co-hosted social post, or a mention in your newsletter.
- Find five questions your buyers ask before they buy, and answer each one in a post.
- Add one way for a reader to stay in touch, such as a newsletter, on every post.
- Block one hour a week on your calendar: publish one answer, and send one partner something they can share.
You don’t need me for any of that.
When this won’t work.
You need new pipeline in the next 60 days. Your buyers don’t read or search before they buy. You have no partners whose audience overlaps with yours. If that’s you, start somewhere else, and I’ll tell you that up front.
If you’d rather not run it yourself.
This is the system I build for a living. The $3,500 marketing system audit maps your version of this play, and if you look at it and wouldn’t act on it, it’s refundable. Or work with me month to month from $1,500, with no minimum.